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SEASIDE FUN FOR BEER LOVERS
2017-08-28, XIE CHUANJIAO

Sun, sea, sand, music and beer created a carnival spirit in Qingdao, East China’s Shandong province, which held its 27th Beer Festival from Aug 4-27.

Six of Qingdao’s districts and subcities were transformed to offer venues for visitors to try out more than 200 different beers from home and abroad.

With the slogan “Qingdao ganbei (drinks) with the world”, the event has become a symbol of the city’s internationalization since it was first held in 1991.

To date it has become one of the world’s four most important beer festivals, alongside those held in Munich in Germany, London in the United Kingdom and Denver in the United States.

This year’s event kicked off at its main venue, the Golden Beach Beer City in Huangdao district, with a grand opening ceremony. The mayor and some international guests opened the first barrel of beer.

Organizers invited international bands and performance groups to enhance the atmosphere, including Squonk Opera and The Strike from the US and Strange Fruit from Australia. The three groups all performed in China for the first time and played alongside Chinese bands.

Organizers also put on a historical stage play every night, telling the story of the district from the Shang Dynasty (c 16th century-11th century BC) to the Qin Dynasty (221-206 BC).

The show used lights, music and special effects on a stage built above the sea to tell the story of inheritance and development.

Qingdao is the hometown of Tsingtao Beer. Tsingtao Brewery Co, which was previously the Nordic Brewery Co, was founded in August 1903 in Qingdao by German and British settlers. 

With a long history of beer production, Tsingtao is now among the world’s top 500 most influential brands. Valued at more than 117 billion yuan ($17.5 billion), Tsingtao has been China’s leading brewer for 13 years.


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